Amazing chart illustrating how people share content. Social media completely blows away email. Further evidence that brands need to embrace this mode of communication or perish.
In the 1970s, NASA sponsored a couple of projects looking at what space colonies may look like. They designed several version of colonies to house about 10,000 people. They then hired artists to render the designs.
I recently used these images as the theme for a deck looking at the state of marketing in 2015. NASA thought we would have space stations that would look like this by now. We haven't even been back to the moon since 1976.
“The physical and digital worlds are merging . . . Today’s assumptions of ownership, operational responsibilities and acceptable risk will no longer be valid.”
-
Monica Basso, 2018: Digital Natives Grow Up and Rule the World, Gartner, July
28, 2008
I've decided to start posting some image themes. This is the first in what I hope will be an ongoing series. Since I've been thinking lately about where I want to live in New York, I thought the first theme would be home design.
Me: "Open the pants bay door, HAL."
HAL: "I'm sorry, Swen. I can't do that"
http://theimpossiblecool.tumblr.com/
For all of those people who think that pugs aren't cute. Come on. Look at this little fella.
A brilliant cross promotional campaign bringing together Banana Republic and Mad Men to both sell the style of the show as well as promote the upcoming season. This is the kind of multi-channel and multi-dimension engagement that is the future of effective marketing.
Somewhere modern day Don Drapers are sitting around and thinking about how to build the next one of these synergistic brand relationships. I can't wait to see what kind of campaign metrics come out of this effort.
Via Ad Age:
"Euro, which already handles Heineken USA's fast-growing Dos Equis brand, won the Heineken Lager and Heineken Premium Light accounts following a review involving Heineken's existing roster shops, including incumbent Wieden & Kennedy, StrawberryFrog and TBWA/Chiat/Day.
Euro learned of its victory in the pitch when a Heineken beer truck arrived at the agency and began unloading beer for a victory party."
